Advanced DRY® Carpet! Important Carpet Care Information

“Get The Inside-Scoop!”
Get your hands on information many consumers do not know and what many carpet cleaners probably do not want you to know!

The Wonderful Convenience of Authentic DRY Carpet Cleaning
Do any of these sound familiar to you at all the last time you had your carpet cleaned?

Detergent Abuse!!!
Yep...it sounds ridiculous, until you realize how it’s the #1 reason for those ‘re-appearing’ spots and why carpet ‘uglies out’!

You would call us crazy if we told you the next time you clean your clothes they would be damaged by the soap and that the spots would actually reappear! But, when we are talking about carpet and the detergent cleaners that are so often used to clean carpet, it is not such a crazy thing after all.

Many wet carpet cleaning methods and carpet spotting products can leave detergent residue in the carpet. This is “unhealthy” for your carpet for one major reason: Detergent, otherwise known as soap, is fundamentally designed to attract dirt and soil. If any amount is left in the carpet it will continue to do what it was designed to do…attract dirt and soil. Simply put, your carpet becomes a dirt magnet!

WARNING! The detergent residue can attract new soil, trigger rapid re-soiling, cause carpets to "ugly out" and become matted down. When you have had your carpet cleaned by wet extraction, it also causes the carpet to take much longer to dry.

“Next to dirt and soil, detergent residue is the most common thing we run into when we first clean carpet.” - John Gilmore, Managing Partner of Advanced DRY^® Carpet.

We at Advanced DRY^® Carpet use cleaning products that are not only “detergent free”, they are healthy for people (and for carpet) as well.

Wetter isn’t Better!
We want to state right off the bat, that we are NOT saying water is, in itself, a bad thing. Actually, it is the best natural cleaner in the world. Our issue is this: The overwhelming evidence proves that heavy amounts of water typically used to clean carpet, by most conventional systems, is literally unhealthy for the life and look of the carpet. Compare the Difference

Paul Lackey, a 20 year veteran flooring installer and owner of Lackey's Floor Covering comments,

"I have lost count on how many times I have seen carpet ruined or damaged by over-wetting that can come from using wet extractors. There have been many times that we have replaced carpet much sooner than it should have been because of repeated wet extraction use. I only recommend an authentic DRY extraction system for cleaning carpet .”

All you need to do is Compare the Difference in results between conventional wet carpet cleaning and our Advanced DRY^® system.

Important HEALTH Information
Using heavy amounts of water to clean carpet can have real affects on the health of people and pets. When water is pressured through the back of the carpet, into the padding, high level’s of humidity can increase the likelihood of stimulating the growth of mold and/or mildew and other unhealthy bacteria.

Advanced DRY^® Carpet is passionate about providing clean carpet that is healthy for people and healthy for carpet. One great benefit of our Advanced DRY^® system is the products we use. Unlike most carpet cleaning systems, our core product has been repeatedly tested to prove how many allergens are removed from just one cleaning.

Don’t Wait Until Its Too Late!
Carpet can get dirty long before you can actually see the dirt and soil. Actually, when you can see the dirt and/or soil on the carpet it is often already in the process of being permanently damaged.

(Except human or animal fluids – see “Treating Human & Animal Waste”)

Step ONE: Absorb the spill by blot liquids with a dry, white absorbent cloth or plain white paper towels (no prints or colors). Use of a printed or colored material may transfer ink or dye to your damp carpet.

Start at the outside of the spot and continue toward the center to prevent the stain from spreading. Continue step one until the area is barely damp. Semisolids, like food spills, may need to be scooped up with a spoon. Solid, dried bits can be vacuumed up. Warning :do not scrub or use a brush. Scrubbing and brushes can damage the carpet. Fraying and texture change is the likely result.

Step TWO: Treat the spot or stain using our recommended carpet cleaning product. Always pretest any cleaner on a scrap of carpet or in a hidden area of your carpet first. If you you do not own one of our detergent-free products and must use what you have, make sure you spray it on a towel and then dab lightly with the towel. In other words, do not spray the remover directly on the carpet, even though the directions typically tell you to do so. The best thing you can do, however, is to throw the stuff out and follow number 3.

Follow the product’s directions carefully. Apply a small amount of the cleaner to a white cloth and work in gently, from the edges to the center. Blot; don’t scrub. You may need to do this several times to remove the spot.

When cleaning stains and spills, don’t become overzealous. Mix the cleaning solutions according to the directions. In truth, more is not better. Don’t use too much water; try to keep the carpet as dry as possible. And always remember to pretest the product on an inconspicuous spot of carpet.

Step THREE: Be prepared with non-resoiling, non-toxic cleaners by looking over our carpet cleaning supplies you can get from us and give us a call to order what you need.
Have Your Carpet Regularly Cleaned By A Professional.

Being consistent with having your carpets cleaned on a regular basis is vital to ensuring their maximum life and appearance. While purchasing a better-quality carpet should lead to greater value over time, failure to invest in a proactive carpet maintenance plan can cause premature carpet replacement. Most carpet “uglies out” before it wears out, which is a direct result of inadequate maintenance. Good maintenance helps you protect your carpet investment.

HELP! I have a pet accident! NEW! Go to our Pet Owners Guide!
Treating human and animal “accidents” can be a very challenging task. We strongly recommend that you perform this ONLY if you thoroughly follow the instructions and if the spill is relatively small. We encourage you to call us for these situations; we would be happy to walk you through any aspect of treatment.

Important: TIMING IS CRITICAL!!! When it comes to using enzymes (if you need to purchase some give us a call), please be aware that they are most effective within the first 24 to 48 hours after the accident. If you are treating a spot beyond this time frame, please give us a call.

1. Try to get as much of the substance off the carpet with very little agitation, by picking up the contents or by blotting the area with a dry white towel.

2. If needed, you can then spray a little warm water from a spray bottle onto the area and continue blotting with a dry white towel.

Note: Never add moisture to dry materials. This usually spreads the problem and makes it more difficult to clean up.

3. When you can no longer get any of the waste up with the warm water and dry white towel, apply our “non-resoiling” spot cleaner to clean out additional waste and soil. Very little of our spot cleaning solution should be used. Test the cleaning solution on a small area and see if you get any spot transfer onto your dry white towel. (If you are not seeing any transfer, then the cleaning solution will not work, even if applied heavily.)

Important: If at all possible, always apply spotter to towel, NOT directly to the spill itself.

4. When little to no waste or soil transfers to a towel, spray a generous amount of enzyme or neutralizing product directly onto the area. We can provide these products if needed. Leave the solution on the area to eliminate any remaining contaminants. These odor-neutralizing chemicals destroy or control micro-organisms (bacteria and fungi). The success of these odor neutralizers depends on the level of urine saturation.

We may be able to neutralize a large portion of the odor to make the smells minimal, if not obsolete. However, urine can spread down to the backing of the carpet, the pad, and the sub-flooring. If this is the case, it may be necessary to get under the carpet and take care of the source. This may require removing the pad and cleaning the back of the carpet and sub-floor. Most of the time, we are able to treat the problem areas and get the best possible result, short of doing carpet repair work. Depending on the amount of urine or feces contamination, it may be impossible for you to rinse out the areas well enough to ensure that the bacteria and other contaminants won't be harmful to your environment. If this is a concern, please give us a call.

“I’ve heard that the ‘dry’ systems out there don’t clean very well? What makes your system different?”
There is truth to this. There are some so-called “dry” systems that can be very ineffective at cleaning. Our system is far from these systems. We use a powerful dual-cleaning formula that utilizes two revolutionary cleaning products: One is an organic cleaning compound that literally absorbs dirt and soil from the carpet fibers, and the other is a crystallizing product that actually traps the dirt and soil in microscopic crystals and then is extracted out of the carpet. In tandem with our unique low moisture carpet extractors, these two primary cleaning products make for the most powerful deep-cleaning formula for carpet anywhere. No fans blowing, no spots coming back, no musty smells, just clean DRY carpet.

“Is the process you use safe for my kids and pets?”
The simple answer is, there is just is no safer or healthier approach to carpet cleaning anywhere on the face of the planet (ok, maybe we are overstating a little…let’s just say anywhere we know of). I hope you get the point. Our unique process incorporates 100% biodegradable and organic products that have proven to be healthy for people, pets, the environment, and even your indoor environment.

“OK...Really! How often should I get my carpet cleaned?”
I wish there was a simple answer to this, but the answer can vary a lot according to a few key conditions. Most carpet manufacturers recommend that you clean your carpets at least once every 12 to 18 months to ensure lasting healthy fabric. Because there are so many variables involved to answer this adequately, we decided to come up with a simple rule for anyone to follow.

Advanced DRY^® Carpet Rule of Thumb:
The more you have of these - kids, pets, parties etc. - AND the less you do of this - vacuum, take off shoes etc. - you’ll want to consider having them
cleaned more often than once per year.

“Does carpet protector really work?”
The simple answer is YES, but a detailed explanation is necessary. Commonly known as 3MScotchgard^® or DuPont Teflon^®, this treatment helps keep spills from actually getting to the acid dye blocker that is in the carpet fiber (carpets natural line of defense against stains), but its other role is to resist dry soil. By resisting dry soil, less soil bonds to the carpet, therefore being picked up by your vacuum or cleaning.

Making sure that you have a sufficient amount of protector on your carpet will help keep the soil from bonding to the carpet. Once it bonds to the carpet, it acts like sandpaper on your traffic area. Once the traffic area yarns are broken down, there is no way to bring them back to their original state.

Our Opinion:
Though it is not typically ‘harmful’, chemically sensitive people should consider consulting a doctor first before having it applied.

The WRONG Way — Wet carpet cleaning methods, including many spot removers you buy in the store, leave detergent residue in carpet. After carpet is “cleaned,” the water evaporates from the cleaning solution and the detergent dries and re-crystallizes within and throughout carpet fibers.

The RIGHT Way — The key is to act quickly! The longer you wait, the higher the probability that a spill will become a permanent stain. No carpet is completely stainproof. (See the steps on treating spots here!)

Why Advanced DRY^® Carpet Is The Best Choice For Your Company

Carpet Maintenance is the secret to keeping your carpet looking and performing its best for years to come. While purchasing a better-quality carpet should lead to greater value over time, failure to invest in a proactive carpet maintenance program can cause premature carpet replacement. Most carpet “uglies” out before it wears out, which is a direct result of poor or inadequate maintenance. Good maintenance helps you protect your carpet investment.

Unmatched Convenience
Wherever we go, people are often amazed that they can actually use their carpet right after we have cleaned them. Whether, we clean after you have closed, before you open or even during work hours, we have done it all. The inconvenience of having musty smells, fans blowing or even the possibility of someone slipping on wet carpet can be a thing of the past with Advanced DRY^® Carpet.

We Can Really Save You Money
Over the years we have proven that having you carpets DRY cleaned extends the life and look of carpet better than ANY system ANYWHERE. In addition, investing in a proactive carpet maintenance program will prevent the unwanted expense of premature carpet replacement.

Breathe Better!
Because people spend 90% of their time indoors at work and at home and the fact that the EPA states that the air indoor is 2 to 5 times worse than outdoor air, the air we breath is a critical factor to our health. Carpet does an excellent job trapping vast amounts of indoor pollutants that could be otherwise stirred up into the air we breathe. Our system significantly removes many of these indoor pollutants.

In addition, we use a 100% organic and biodegradable cleaning product to ensure a safe and healthy workplace. When we clean your carpet, you can assure your employees and clients that important measures are taken to ensure a healthy work environment for them.

The two charts below illustrate this phenomenon. In Chart A, you can see that with preventative maintenance, the overall appearance declines slowly, unlike the significantly greater loss with corrective maintenance. Chart B shows how planned maintenance costs are steady and predictable, while corrective maintenance costs show sharp fluctuations which are, on average, equal to or greater than the preventative costs.

Please call us for a Floor Care Inspection and Assessment
Floor Care Inspection and Assessment: Check matting and wear level, moisture levels, detergent saturation levels, UV light inspection for odor-causing elements and detailed recommendations to maximize the life and look of your flooring.